VENUE

The choice of the venue naturally depends on the kind of event. If it is a fashion show or a product launch, then chances are high that it would be held in a star hotel. Before deciding on the venue you should first decide on your target audience.

Defining the target audience:

One of the most important things you need to do before arranging your event is defining your target audience. You should have a very clear picture of who is going to come for the event. Whether the event is for entertainment, information or some other purpose. You can't have a very trendy look for a wedding, there you go for the traditional look. And again you keep in mind the number of guests, their status and style, their tastes, likes and dislikes. Similarly you can't have a traditional Indian look for a pop music concert. In this way you have to first identify the target audience to get started with your event.

After you have decided on the venue, decide on the following things also:

• Decorations
• Boarding/ Lodging- depending on the nature of the event
• Lighting
• Stage designing
• Outside hiring and rentals for specific purposes
• Security
• Miscellaneous work pertaining to the nature of the event