PUBLICITY AND PROMOTION

If you know how to plan and organise your event, you should also know how to market it. If there is something very peculiar or special about your event then that has to be the main thing to be highlighted. A product launch for example requires a sales promotion campaign either before or after the launch. In that case the product is advertised through banners and media and even door-to-door canvassing. Effort is taken to ensure that people sit up and take notice of the event. Sometimes it could be an event like an award ceremony, which is to be shown on television. You then have different companies making a beeline for sponsoring their respective products in due course of the programme. This is the way publicity and promotions work.

In this section we will discuss all about Press Advertising.
We will further go on to learn How to write a press release? And after having drafted an advertisement, how do you set about advertising in the press?