Press Advertising

You may also consider advertising in the usual ways, most likely in the press - an all-embracing term which encompasses a wide and extremely diverse range of newspapers, magazines and other miscellaneous publications.

How wide and diverse is the range of press publications?

The range of newspapers spans national dailies and Sundays, regional dailies, weeklies, bi-weeklies and free weeklies. They all have widely differing approaches to news coverage and reporting, and appeal to various, definable groups of the population. They also have different circulation and readership figures and therefore markedly different advertisement rates. The breadth of magazines available includes general interest publications of widespread and popular appeal, consumer-specific titles aimed at special interest groups and business titles related to particular products and services, to jobs and careers or to trade and industries.

They all address their own mix of topics, attract assorted groups of people, have differing circulation and pass-on readership figures and, again widely varying advertisement rates. There are also miscellaneous publications, such as directories, yearbooks, in-house journals, guidebooks and even programmes, brochures, timetables and maps. All of these deal with varying subjects are published for different and definable sets of organisations and individuals. As with the other groups of publications, their advertisement rates vary according to their circulation and pass-on readership figures.

In the following links you will learn what are the Benefits of press advertising ,
Should press advertising form part of your promotional campaign? What are the main factors that influence your decision? and How should your press advertisements look?