INVITING DELEGATES

You should first know who are the delegates who are going to / supposed to come for the conference. As soon as you get the information ask yourself the following questions:

1)How many delegates should be invited to your conference? A selected few, just the top salespeople perhaps, the best or the elite - is that wise? Perhaps all the sales team - in-house and outsiders, the most successful, the least successful? Should you invite everyone and anybody? What is most sensible?

2)What should be the main influences on your decision regarding the number of delegates to invite? The purpose of the event is a major influence on your decision. Is it to reward the best of the sales team and to motivate others to do better, or to review everyone's sales results and set company-wide targets for the whole sales force? Another factor is the budget available to you. Are delegates paying their own way - and their partners too? How much have you set aside to pay for delegates and partners, their travel, accommodation and any extras? What will happen if you exceed these limits? Can you balance it out elsewhere and, if so, what will be the effects of these cutbacks?

3)Are you free to select your delegates? If so, review all these questions, answer them fully and piece together a clear understanding of the type and number of delegates required. Do you know who in particular you wish to invite? If not, perhaps you have been told to invite certain people and not others by the managing director or someone else. Can you still invite additional delegates though those who will benefit both themselves and your firm by attending, and so on?

After you have finished collecting the above information you should know the main activities involved in the selections of delegates and they are :

1)Drawing a contacts list

2)Approaching delegates

3)The best way to invite these delegates to the conference

4)Information to be given to delegates .

5)After the invitation to your event has been accepted