Can They Print Or Provide Publicity Material For You?

Such material includes pre-conference documents before speakers, delegates and their partners to be sent out regularly before the event to advise, inform and maintain interest. This may incorporate a revised programme of business and social activities – again stressing the benefits of attending – a `What’s on’ guide for the area, a map with the venue, overnight accommodation, car parking facilities and places of interest highlighted on it, details of and paperwork for travel and accommodation. Remember to order spares in case some of the originals go astray or are mislaid.

It may also include badges to be handed out and worn by everyone at the conference for identification and security purposes. Decide which type – those that clip on to lapels or pockets rather than with sticky backs or safety pins? (Too much damage with them!) Should they be in your firm’s colours, with its logo? Make sure that participants’ names are printed clearly and correctly to avoid causing offence. (Don’t let them write their own names – their handwriting may be illegible!) Should they have plastic covers, to increase durability?

Other publicity material includes conference documents for participants and their partners, such as a finalised programme of activities or up-to-date information – sales facts and figures of new product specifications perhaps. These are best given out with badges on arrival, rather than posted beforehand. Packaging and postage costs mount up, and documents may then be left behind. Again, order a sufficient number of spares.