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LOGISTICS
Exhibitor's
manuals:
Exhibitors
are provided with a book of instructions and forms when
they are allocated their space. This is referred to
as the exhibitors manual, exhibition book or some similar
title. It should contain all the information that an
exhibitor is likely to need to build the stand. All
organisers have their own ideas of what is needed, and
the manual should carry an index of all their requirements
and services, which typically would include the following:
| Access
plan to venue |
Logo format |
| Accommodation
details |
Lorry
passes |
| Advertisements |
Machinery lifting |
| Badges
and passes |
Maintenance |
| Banking
facilities |
Name boards |
| Build-up
and breakdown dates |
Opening
hours |
| Car
parking |
Organiser's
contact names |
| Catering
on stands |
Organiser's
forms |
| Checklist
|
- |
| Cloakrooms
|
- |
| Contractors |
List of Photographs |
| Demonstrators |
Post offices |
| Description
of exhibits |
- |
| Electrical
contractors |
Press and visitor promotion |
| Exhibition
catalogue |
Press
office |
| Exhibitors'
badges |
- |
| Exhibitors'
invitations |
Press
previews |
| Exhibits
- delivery and handling |
Private
rooms and suites |
| Fire
precautions |
Product
category index |
| First
aid facilities |
Promotional material |
| Florists
|
Registered
Design Act |
| Food
hygiene regulations |
Restaurants |
| Forwarding/shipping
agents |
Sales training films |
| Furniture
and floor covering hire |
Security |
| Gas
|
Shell
scheme contractors |
| General
services and information |
Shell
scheme specification |
| - |
Sponsors |
| Health
and Safety at Work Act |
Stand
cleaning |
| Insurance |
Stand plan submission |
| Interpreters
|
Storage |
| Technical
services |
Video
advertising |
| Telephones
|
Visitor
and buyer promotion |
| Toilets
|
Water
and waste services |
| - |
Workmen's passes |
Exhibitions
and trade fairs will carry different headings to accommodate
the requirements of the industry, which is being displayed.
Those shown above are merely indicative of a typical
event but are among the most common. Quite often an
organiser will carry different headings to accommodate
the requirements of the industry which is being displayed.
Those shown above are merely indicative of a typical
event but are among the most common. Quite often an
organiser will permit suppliers to advertise in the
manual. This is a very good medium for the supplier
since every person reading it is an exhibitor or involved
in some way and therefore a likely prospect. There is
little wastage. For the organiser the income from the
advertisers can pay for the cost of the manual.
Apart
from making the logistics manual, the exhibition manager
has to :
- Fill
forms
- Brief
other departments
- Arrange
for badges, tickets and passes
- Survey
the venue
- Notify
staff requirements
- Arrange
for staff uniforms
- Arrange
for stand catering
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