The salesperson should first discreetly note the product that appears to interest visitors and then approach them with an appropriate comment product such as 'we have a whole selection of sizes if this is of interest to you.’ Or By the way, my name is so and so, I’d be glad to help you in any way that I can’. This type of approach is positive and helpful, and seen to be so – much more so than the commonly used but ineffective ‘can I help you?’

Special needs of disabled visitors should also have to be considered by the event manager.

Specially parking spaces adjoining the entrance are essential. These spaces should be wider than normal to allow wheelchairs to be off-loaded . Disabled people need rather more room when entering or alighting from a car. Healthy visitors should on no account occupy the disabled parking spaces – regrettably this happens all too frequently and not just at exhibitions!

In the building, all entrances and exits should have slope – it is not easy for the handicapped to use steps and stairs. Slopes should not have a steep incline. Gate entrances should include at least one with wider access for wheelchairs to pass through. All toilets should incorporate facilities for the disabled and doors should be wide enough to allow wheelchairs easy access. Doors should not be too heavy to push or pull open since disabled people find this a frequent problem.