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Display
work for your Exhibition
All
exhibition stands will have some display work. It is
not possible to describe every type of display technique
that is available since there are so many and the list
grows as new creative ideas enter the market place.
It should be kept in mind that the whole reason for
being at the exhibition is to show goods, products or
services and to attract the attention of potential goods,
products or services and to attract the attention of
potential buyers.
Smaller
products can be shown on shelves, in showcases, mounted
on panels. Larger pieces of machinery may stand in a
prepared decorative bed on the floor of the stand. If
it has moving parts and is to be demonstrated in a working
state it will need protective railing or fencing to
prevent accidents. It may need toughened glass screens,
grinding or similar operations are involved. Amplification
of the demonstrator’s voice may be necessary if the
machine is noisy.
Photographs
of alternative models may be displayed adjacent to a
demonstration. They should be wet-mounted on separate
panels, which can then be pinned to a wall in the appropriate
position. This is useful if the photo panel is to be
retained after the exhibition. If the product is uninteresting
in appearance it will be the task of the designer or
display artist to find a means of enhancing the product
interest.
Lighting
is all-important. Displays should be well illuminated.
Low-voltage spotlights are a most effective light source.
They can be adjusted to throw a circle of light the
size of the actual item being displayed or to give a
general spread of light. It should be remembered that
the ambience of fluorescent light is cold. It can be
provided in various tints of white but it does not emit
any heat at all whereas tungsten lights are warm in
every sense. They can transform a product display if
well used, but if they are used as roof lights shining
down ion people’s heads they will cause glare and headaches,
and will become a nuisance to visitors and staff alike.
Lighting is a specialized art and proper advice should
be sought. Electrical energy can be very expensive at
exhibitions and the inexperienced exhibitor can waste
a great deal of money.
Animation
and colour
Movement
and colour attract attention. Colour can also be used
through floral displays or with coloured lights, perhaps
changing colours on different displays or products.
Most
animation is based on switches and relays, combined
with varieties of turntables driven by electric motors,
often with variable speed capability. Lights and mirrors
can also be used to good effect. Video projection and
multi-screens, laser theatres, holograms and talking
heads are some of the animation effects commonly being
used. Using all these basic techniques animators can
create almost any effect. As well as animated and electrical
effects exhibition model agencies can now supply specialist
staff like walking clowns and robots – indeed, mechanical
figures of any desired character – which are especially
effective for children's events and promotions.
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