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TRADE AND INDUSTRIAL FAIRS
Trade
and industrial exhibitions and fairs fall into the following
categories, whether in India or overseas:
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Trade
fairs for a particular industry or related group.
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Travelling
exhibitions for a group or one company. Hotel, universities
and school exhibitions.
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Combined
conference and exhibitions.
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Company
product launches
CONSUMER
AND PUBLIC EXHIBITIONS
Consumer
shows are intended mainly to attract the public. They are
staged in many ways and fall into several categories:
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Public
exhibitions
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Garden
festivals
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Agricultural
and flower shows
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Department
store exhibitions and promotions
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Shopping
arcade or leisure complex events
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Local
events such as carnivals and fetes
COMPANY
‘IN-HOUSE’ EVENTS
These
are often used as a method of recruitment for a local company.
Prospective staff interviews can be conducted and the community
introduced to a new company. They are more frequent at times
of a strong economy when staff are in short supply.
OTHER
EXHIBITION/DISPLAY ATTRACTIONS
Department
stores may use their windows and if they have an exhibition
hall this can also be used to house manufacturers’ promotions.
For example, perfumery companies may arrange product promotions
with quickly assembled travelling display stands. Such events
can also be held in collaboration with the local newspaper.
Television and video promotions can also be held in this manner.
Cameras and associated equipment are products that lend themselves
to this type of promotion. Cars are frequently displayed in
shopping arcades. Special offers can also be made with these
clubs can use their grounds – especially in summer months
– to encourage sporting goods manufacturers to display their
products. With the growing number of hypermarkets and shopping
malls, the opportunity for expanding exhibition capacity will
increase as greater numbers of people are attracted by the
visual potential. The greater opportunity of choice and the
ability to touch and examine the products will attract the
public.
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