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Budget
Headings
Most
exhibitions and trade fairs contain very similar ingredients.
It is possible, therefore, to devise a budget structure,
which should meet the needs of most exhibitors, whether
at trade fairs or public events. The costs will always
be either 'bought in' or 'internal'. The headings in
our sample format will provide a basis that can be used
to meet most situations that will arise. However, because
all exhibitions and trade fairs are different it is
not possible to be totally accurate in allocating headings.
It
is recommended that the budget column should be completed
at the outset and the actual figures inserted as soon
as they are known. This will establish a tight budget
control.
BOUGHT-IN-ITEMS
1.
Organiser's charges Budgeted cost
Actual cost
Exhibition
space …………….. …………
Shell
scheme stand …………… . …………
Tickets,
passes and staff badges ……………. …………
Exhibition
catalogue advertisement …………. …………
2.
Specialist charges …………….. …………
Exhibition
stand designer …………… . …………
3.
Stand contracting charges …………….. …………
Standfitting …………… . …………
Electrical ……………. …………
Plumbing ……………. …………
Furniture
and floor covering …………….. …………
Floral
decoration ……………. …………
Typesetting
and captions ……………. …………
Photographs …………….. …………
Stand
cleaning …………… . …………
Exhibit
transportation ……………. …………
Machinery
lifting ……………. …………
4.
Publicity and promotion …………….. …………
Newspaper
advertising …………… . …………
Trade
journal advertising ……………. …………
Design
and production …………….. …………
Brochures
and leaflets …………… . …………
PR
staff and expenses ……………. …………
Photography ……………. …………
Special
promotions …………….. …………
Entertaining …………… . …………
5.
Internal and staff
Exhibition
preparation …………….. …………
Transport …………… . …………
Staff
uniforms ……………. …………
Staff
subsistence ……………. …………
Hotels …………….. …………
Temporary
staff …………… . …………
Travel
allowance ……………. …………
Provisional
total …………
Estimated/actual
total ……………. ………….
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