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Venue
It
is not always possible to choose the site at busy shows.
Some organisers allocate sites according to their own
judgement. Many exhibitions are categorised in product
sections and the choice can be restricted.
Stand
options
Exhibitions
normally offer the option of 'space only', where the
exhibitor is responsible for all work and services,
where a section of the exhibition has been allocated
into simple uniformly constructed stands. These are
usually compact smaller units with walls, floor covering,
name board and simple electrical work provided to an
identical style. They are an economical method of participated
at an exhibition. The stand-holder is normally permitted
to add to the 'shell' and decorate at his own expense.
Stand fitters are adept at providing interesting interiors
to these shell stands at reasonable prices. Many established
exhibitors commenced exhibiting in this way.
Other
venues
Exhibitions
and shows can be staged in many different venues. Circuses
and fairs were the origin of exhibitions; in those days
they were called ‘goose – fairs’. Ships and trains have
also been used as travelling exhibition halls. Even
a Jumbo jet aircraft has been fitted out as an exhibition
setting – particularly suitable venue if the product
has no connection with aircraft. Any vehicle with sufficient
space and novelty appeals has the potential for a travelling
exhibition venue. In such cases, accommodation for the
staff may need to be provided but on a train or ship
this in not a problem. All of these venues have good
publicity value and that is part of the requirement.
The decision on weather or not to incur the expense
of these operation depends very much on the product
to be shown.
In
all cases it must be remembered that adequate parking
has to provided for staff and visitors and toilets and
catering facilities must be nearby. Leisure centres,
shopping arcades, sports clubs and race courses have
such facilities and are sometimes used as a showcase.
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