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EVENT
MARKETING
Today
entertainment and event marketing has become a large
income generating market. Many of the industry profiles
state that any event which requires funds would call
for an excess budget, but the fact is a well planned
strategy for an event will work on any budget. Event
marketing thus becomes a very important part of your
event plan.
In
this module on Event Marketing you will learn the following
things:
1.WHAT
IS EVENT MARKETING?
2.MARKETING
YOUR EVENT
3.CREATING
A BUDGET
4.POSITIONING
YOUR PRODUCT/EVENT
5.CREATIVE
CHECKLIST
6.PUBLICITY
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