Creating a Budget

There is no set formula when setting a budget to market an event. You have to look at several variables prior to generating a budget:

1. What is the potential of your event?
2. Who is your audience?
3. What is the gross of similar events held in the past?
4. You will also need to find out how many markets should be included in the release of your event. (Markets here means cities)

The other approach to budgetting is targetting your audience and determining how best to reach out to them. This can be very tricky, since making a mistake by targetting the wrong market can destroy an event.

The way to ensure a strong opening is to create an awareness frenzy as the premieres. Depending on the genres, you need to generate a lot of publicity, press releases and a breakthrough campaign to isolate your product amidst in the clutter. The most essential and effective tool is in building awareness for any event in a campaign.