Positioning Your Product /Event

Long before the creation of your campaign begins, the positioning of your event must be decided. The positioning of the genre of the event decide the type of audience you will reach and exactly how you will posture the event to the press, who will write about it long before the consumer will ever see it.

Once you have determined who your audience will be, you can then start to research their characteristics and model your campaign after other similar events that have proved successful.