Creative Checklist

This section describes the creative elements necessary for the development of the key art and promotions required to sell your event.

Key art is the image created for the poster and later adapted for newspaper ads and publicity materials. Key art is the first element of creativity developed long before the event. The role of the poster is to generate an early awareness for the event. The poster image should be clean and simple. It's important to remember that key art designed for the poster will also be adapted for the newspaper campaign. The graphics must be clean and powerful in order to reduce properly as your ads grow smaller in the third or fourth week of release.

Along with the poster comes the cutline. The cutline or copyline is generally a few words that position or set up the event. The copy should be provocative, able to set a mood and sell the event.