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CONTENTS


Module 7 ---> Negotiations & Networks  - Negotiations

Negotiations

Some people are of the opinion that goods have a fixed rate and bargaining the price would be the most inappropriate thing to do. But the strangest thing is three fourth of the people sell goods without a fixed price. Therefore the value of the commodity is determined only by the act of negotiation between the buyer and the seller. Most people in business implicitly understand this concept, i.e. that they won't be given something of value for nothing. But many still don't know how to get what they want or need in a business transaction. The reason for this is two fold: fear and ignorance. People are fearful of negotiating because they don't understand the strategies and tactics involved, and they don't want to make mistakes. Far too often, they approach a negotiation without being prepared.

Danger

There is a danger of being in the midst of negotiating without recognising it. If this occurs you won't be able to try to improve the outcome for yourself. If you have not thought of the transaction as a negotiation, and you have not prepared, the chances will be less favourable to you than they might have been.

Some practical definitions

Whenever you are attempting to influence another person through an exchange of ideas, or something of material value, we are negotiating. Negotiation can be described as a process we use to satisfy our needs when someone else controls what we want. Negotiations between companies normally occurs because one has something the other wants and is willing to bargain to get it.


1. The importance of attitude in negotiating

2. The six basic steps in negotiating

3. Planning and preparing for negotiation

4. Eight common mistakes

5. Listening - the most important thing in negotiation skills

6. Professional negotiation strategies

7. Important tips

8. Risk Management in Negotiations

 

     

 

 
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