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SELF-MARKETING
Tips
on how to promote yourself:
Register
with the Yellow Pages. Make an ad which is quite prominent
and which is noticeable to anybody who comes to that
section.
Also
register with telephone facilities like Ask me, Times
Infoline, Just Dial and 888 (Mumbai City). For other
cities get yourself registered in similar telephone
facilities.
There
are websites, which maintain a database of all kinds
of people in a particular city. Get yourself registered
on those sites. For example-indiamart.com is one such
site.
Give
advertisements in your local cable channel.
Ask
your friends, relatives and other people you know to
spread a word about you. Its always said word-of-mouth
publicity works faster than anything else.
Register
your name with various websites like yahoo, khoj, sholay,
rediff etc.
Have
brochure/leaflets printed and hand it out to people.
What
else you could do?
- Start
an event management agency:
You
need to have enough experience in an event management
company or get the feel of the industry before you actually
start a company of your own. You may begin with small
time functions like weddings and parties. For big functions
like award shows you need to have a good number of contacts
and have a number of people working for you. It does
take time to get yourself fully established in this
industry. More than the quantity of the shows you organise
it is the quality that really matters.
This
is the age of IT so we must not forget the Internet
world, which is also another platform to market yourself.
You can launch a website of your own where you can give
details about the activities you undertake, your achievements
in the profession, brief write-up about how you came
to the profession, important photographs etc. There
are some web sites like Geocities and Tripod that gives
you a small amount of space on the net. You could make
use of them.
- Always
maintain a portfolio:
It is like showing your prospective client of how you
have done your job. It creates a good impact on him
when he/she is going to see how you have done your work.
Always maintain a record of all the projects you have
handled. Keep the photographs of all the weddings you
have co-ordinated, neatly in an album.
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