Wedding Co-o-ordinator is becoming a multi- crore Industry ...
Want to know how ??

Weddings in India are becoming more and more elaborate since the spending power of the people is increasing with each passing day. The wedding season begins in October which is the time for booming business for wedding co-ordinators. Weddings today have become a lavish affair. Even a wedding band can range anywhere between Rs. 2000- Rs. 10000.

Today, weddings are no longer a household affair. They are well planned, organized and well publicized events. Wedding co-ordination agencies, specialized stores for wedding wear, wedding magazines, beauty parlours (exclusively for brides) are fast mushrooming in our country. A survey conducted by a Delhi based market research agency shows that the wedding industry is growing at over 25 percent every year. In some places stars like Shahrukh Khan, Karisma Kapoor were invited but it is not feasible for everyone to do so. Organizing a star studded event like this is a multi crore business in itself.

Trousseau and gift packing which earlier was confined to the family is now becoming another profession by itself. A professional trousseau packer can charge anywhere between Rs. 50,000 to 1 lakh for packing again depending on the items and the material used. Designer invitation cards, shagun envelopes, pouches, saree bags, fruit boxes, trays for gifts etc are some of the items required and used. Designer cards alone can cost upto a thousand rupees (per card).

Surprisingly, the new spenders who are responsible for the current boom are neither from royal families nor do they belong to traditionally rich business communities. They are all the first generation rich who are using weddings as a showcase to flaunt their wealth. They have the purchasing power. Some of them are industrialists, politicians, real estate owners and retail chain owners.

Wedding co-ordination is a business of ideas. The driving force here is constant innovation. The more one exploits their creativity, the better it is. The search for the unusual has led to weddings being planned on a particular theme. It could be on Mehfil-e-Imaam which would take you back to the nawabi style of weddings of Lucknow or a Chinese theme with paintings.

The most flourishing businesses are that of florists, trousseau designers and entertainers. The splurging of money is just a passing fad. Very soon the idea of showing off at weddings will become passe.
Article Courtesy: Mahashweta Ghosh Roy
Business India

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